Alexandra Macheeva
Marketing Director
Marketing Director
The University of South Alabama, College of Arts and Sciences, Bachelor of Arts
I feel a deep need and calling to support families with special needs, not only serving children and young adults but also their parents and caregivers who may need guidance and encouragement. I’m passionate about helping these families navigate their journey, and it’s incredibly rewarding to see how ABA therapy transforms lives, empowering children to grow and reach their full potential.
I enjoy hiking and traveling with my family, enjoying theater and musical performances, and collecting unique perfumes. I also love connecting with fellow fragrance enthusiasts, diving into a good book, and exploring the natural beauty of the US—from national parks and canyons to majestic mountains and other scenic landscapes.
ABtA’s mission and core values resonate deeply with me because they emphasize inclusion, empowerment, and making a meaningful difference in the lives of individuals with special needs. Providing compassionate, high-quality care and advocating for families aligns with my belief in creating a supportive and understanding community.